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Thursday, November 10 • 9:45am - 10:45am
Relevance of Mobility in the Lifecycle of Vehicles

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The purpose of the session is to examine the lifecycle of vehicles as historical objects. The speakers will examine how the museums define their audience and how they promote awareness in their objects. Patrick Slebonick will explain how the Studebaker Museum retains interest in an object that was once ubiquitous in a vastly different world, and is now almost never seen. Robert Signum III will discuss how America’s Packard Museum keeps an interest in a brand that was once common on modern roads, but has been gone for two or more generations. Finally, Hirouki Masumo will discuss how what Toyota is doing to support the company’s larger mission in marketing and ensuring their vehicles do not start the slide into becoming historical objects. What are the common themes and differences between the approach taken by each museum, and what lessons can be shared by all?

avatar for Hirouki Masumo

Hirouki Masumo

Deputy Director, Toyota Automobile Museum Curatorial Group 
Hirouki Masumo spent 25 years working in Toyota's suspension design division. After working in the previous Lexus LS, first GS, and IS, he took charge of TNGA (Toyota New Global Architecture) - L Platform suspension development from 2012, completed the new multi-link suspension, and... Read More →
avatar for Robert Signom

Robert Signom

Curator, America's Packard Museum
Robert Signom III has served as the Curator of The Citizens’ Motorcar Company, America’s Packard Museum, since July of 2019. He is a life member of Packard Automobile Classics, as well as a member of the Antique Automobile Association of America, the Classic Car Club of America... Read More →
avatar for Patrick Slebonick

Patrick Slebonick

Executive Director, Studebaker National Museum
Pat Slebonick has served as the Executive Director of the Studebaker National Museum since 2016. During his tenure, SNM has set new attendance records, dramatically expanded the programming schedule, and vastly increased engagement across all digital platforms. In 2018, Pat cofounded... Read More →

Thursday November 10, 2022 9:45am - 10:45am EST
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