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Friday, November 11 • 9:00am - 10:00am
Museums from the Media Perspective

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Many museums grapple with the need to reach new or existing audiences, or to improve engagement within the museum. However, it’s not often that the museum asks what is actually wanted by the media. In this session, three award-winning journalists will share their ideas on how museums can ask the right questions, define the audience, and understand the needs of the media outlets, to create an overall strategy. By understanding what the media actually wants, museums can develop a strategy that is interconnected and continuously attracts new visitors, retains the old ones, and engages them with what you do. By understanding media needs, museums can better tailor messages and exhibits that broaden the museum’s appeal to new or underserved audiences. This session will focus on the messages needed by both traditional media (such as newspapers, radio, or local TV) and newer media (such as Facebook, Instagram, or others).

avatar for John H. Davis

John H. Davis

Host and Executive Producer, MotorWeek
John Davis has always loved everything that moved. While he turned that into a degree in mechanical-aerospace engineering, he kept returning to his first love, cars. Armed with that and a college broadcasting background, he got a chance to put them all together in MotorWeek, television’s... Read More →
avatar for Ken Gross

Ken Gross

independent, independent
Former Director of the Petersen Automotive Museum, Ken is a 31-year Pebble Beach Judge and a Selection Committee member. A member of ICJAG, and Chief Judge for Greenwich Concours, Ken judges at Amelia Island, Boca Raton, Hilton Head, Las Vegas, and St. Johns. His exhibitions have... Read More →
avatar for David Lillywhite

David Lillywhite

Editorial Director, Hothouse Media
Having grown up around MGs, Healeys and dismantled Austin 7s, and despite a degree in electronics, David Lillywhite found his dream job when he was accepted onto Practical Classics magazine in 1992. Since then he’s written for, and edited, many leading automotive titles, and in... Read More →

Friday November 11, 2022 9:00am - 10:00am EST
Main Meeting Area