WFFMM-NAAM Conference 2022

Many museums grapple with the need to reach new or existing audiences, or to improve engagement within the museum. However, it’s not often that the museum asks what is actually wanted by the media. In this session, three award-winning journalists will share their ideas on how museums can ask the right questions, define the audience, and understand the needs of the media outlets, to create an overall strategy. By understanding what the media actually wants, museums can develop a strategy that is interconnected and continuously attracts new visitors, retains the old ones, and engages them with what you do. By understanding media needs, museums can better tailor messages and exhibits that broaden the museum’s appeal to new or underserved audiences. This session will focus on the messages needed by both traditional media (such as newspapers, radio, or local TV) and newer media (such as Facebook, Instagram, or others).