WFFMM-NAAM Conference 2022: Full Schedule

All sessions and times subject to change

9:15am EST

Welcome from WFFMM, NAAM and Revs Institute

Wednesday November 9, 2022 9:15am - 9:45am EST
Main Meeting Area

9:45am EST

Automobile Archaeology and the Museum

Our disposable culture, obsessed with the newest, new thing recycles, reprocesses and recovers unwanted “old” things leaving nothing. Our modern material heritage is literally going up in smoke at waste-to-energy plants. Nothing of our time is being left for future generations to find. An archaeological point of view is the best lens through which to examine the relationship of humans to the making, and use, in the broadest sense, of automobiles. Archaeological evidence, the indicia of particularity impounded in the material fabric of automobiles tells us about the people who used or experienced a particular automobile, as well as the culture and the tenor of the time in which it was used independent of documentation, or even absent documentation. These traces we find in the present are the stuff of archaeology. But the archaeological automobile has a dual nature: it is matter and motion. Like musical instruments, watches or submarines, the automobiles are incomprehensible unless experienced in operation. While “originality of state” is the commonly perceived focus of curation, we can also find vital narratives in the operating automobile as well. Let us also recognize that the automobile is a site human activity as much as any site-based structure. Indeed, the automobile is an archaeological locus, a particular, common, and rich contemporary place. Simultaneously, the automobile can also be an artifact of immense beauty, technical elegance and a repository of all that is great in the human mind and spirit.

Speakers

Miles C. Collier

President, Revs Institute

Miles C. Collier is Founder of Revs Institute®. He has long been an advocate of the automobile as the most significant artifact of the 20th century. His recent landmark book, The Archaeological Automobile, is his testament of this life-long advocacy. Revs Institute houses the remarkable... Read More →

Wednesday November 9, 2022 9:45am - 10:45am EST
Main Meeting Area

Paper

11:45am EST

Lunch

Collier AutoMedia

We entertain, inspire, connect, and inform car enthusiasts through digital and experiential mediums…while preserving the knowledge and passion for meaningful cars for future generations.

Wednesday November 9, 2022 11:45am - 1:00pm EST
Main Meeting Area

Break

1:00pm EST

This session will address a number of issues in the international aspects of copyrights as well as other issues that can arise in international transactions – buying, selling, importing, etc. With respect to copyright, although an “international copyright registration” does not exist, many nations are parties to various international copyright treaties and conventions that extend protection to foreign works. For example, in addition to other treaties and conventions, the United States is a party to the Berne Convention, the Buenos Aires Convention, and the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS), each of which aim to set certain minimum standards of protection in member nations. While the international copyright treaties and conventions attempt to provide a harmonization between the copyright laws of individual nations, the specific rights extended to the author of a work in a foreign country is highly dependent upon that nation’s specific copyright laws. Copyright is, however, only one aspect of the international issues that can arise in the acquisition abroad or borrowing from abroad of property for exhibition purposes. Source country ownership laws can impact the export, import and right to possess many types of property – including automobiles. Furthermore, clearance of U.S. customs can lead to unintended consequences, including potential seizure and forfeiture of property improperly imported in the United States. Many of these aspects will be explored during this session.

Speakers

Christopher R. Butler

Associate, Hahn Loeser & Parks LLP

Chris is an associate at Hahn Loeser. He concentrates his practice on intellectual property and business law matters. With a background in law and business administration, Chris uses the intersection of the two disciplines to effectively guide clients through the intricacies of intellectual... Read More →

Josh Knerly

Partner, Hahn Loeser & Parks LLP

Josh Knerly is a partner at Hahn Loeser. He focuses his practice on matters involving art transactions, nonprofit corporate law, closely held and family-owned businesses and international commercial transactions. Josh serves as Co-Chair of the Firm’s Non-Profit Institutions section... Read More →

Jeanne L. Seewald

Board of Directors member, Hahn Loeser & Parks LLP

Jeanne Seewald serves as a member of Hahn Loeser’s Board of Directors and focuses her practice on intellectual property, general business, and mergers and acquisitions. Jeanne is board certified in intellectual property law. Jeanne works with clients ranging from startups to established... Read More →

Wednesday November 9, 2022 1:00pm - 2:00pm EST
Main Meeting Area

Paper

2:15pm EST

The State of the Field: A Strategic Overview for Auto Museums

This session will provide an overview about what’s happening in museums today and what’s on the horizon—and what this might mean for your institution. You’ll gain a perspective on issues and trends on topics like attendance, ethics, and funding plus a look at some benchmarking data sources on areas such as budgets, operations, and governance. Then explore some angles that might affect auto museums. Leave with new insights on key cultural, technological, and economic trends that matter to museums so yours can be best equipped to serve its communities and stakeholders and remain sustainable and relevant. Content for this session will be pulled from AAM’s core work in Excellence, Advocacy, and its Center for the Future of Museums’ research; and data collected from accredited museums. This is a good session for any attendee, but particularly directors and trustees and those that are new to/from outside the museum field.

Speakers

Julie Hart

Senior Director, Museum Standards & Excellence, American Alliance of Museums

Julie Hart has been engaged with efforts to nurture excellence throughout her 25 year career in the museum field, and is an internationally sought after expert to speak, train, and advise on the US models of museum, non-profit standards, and accreditation. As Senior Director for Museum... Read More →

Wednesday November 9, 2022 2:15pm - 3:15pm EST
Main Meeting Area

Paper

8:50am EST

Daily Comments/Announcements

Thursday November 10, 2022 8:50am - 9:00am EST
Main Meeting Area

9:00am EST

European Museums Working Together

The European National Motor Museums is an informal collaboration of five museums each of which is the national museum of its country. The Museums are Autoworld Museum, Brussels, Belgium; Cité de L’Automobile, Mulhouse, France; Louwman Museum, The Hague, Netherlands; Museo Nazionale Dell’Automobile, Turin, Italy; The National Motor Museum, Beaulieu, UK. The group collaborates on joint exhibitions at prestigious car shows, produces a joint publicity leaflet and is developing a joint website. The chief executives meet approximately twice a year to agree on collaborations and to share ideas. The presentation will cover how the collaboration started; working together on exhibits; publicity material, and website; what we have learned; what makes it successful; and future plans.

Speakers

Russell Bowman

Managing Director, Beaulieu, UK

I am Managing Director of Beaulieu Enterprises.Talk to me about: the National Motor Museum; Beaulieu Estate; the New Forest; our International Autojumble; Folk Music; My holiday in Arizona or anything else you wish.

Sebastien de Baere

General Manager, Autoworld Museum Brussels

Sébastien de Baere was appointed Managing Director of Autoworld Museum Brussels in 2011. He has been a Board Director on the Council of Brussels Museums since 2013. He is the initiator of ‘The European National Motor Museums’ project (2015). Through exhibitions and events, he... Read More →

Mariella Mengozzi

Director, National Motor Museum in Turin

After taking my degree in Law and my MBA in Bologna, I started my career in Turin, working for a high-end fashion company. Since then, I spent 30 years working in worldwide Companies like Walt Disney, Ferrari, Lamborghini, and an Aston Martin licensee for powerboats. I specialized... Read More →

Thursday November 10, 2022 9:00am - 10:00am EST
Main Meeting Area

Paper

10:15am EST

Relevance of Mobility in the Lifecycle of Vehicles

The purpose of the session is to examine the lifecycle of vehicles as historical objects. The speakers will examine how the museums define their audience and how they promote awareness in their objects. Patrick Slebonick will explain how the Studebaker Museum retains interest in an object that was once ubiquitous in a vastly different world, and is now almost never seen. Robert Signum III will discuss how America’s Packard Museum keeps an interest in a brand that was once common on modern roads, but has been gone for two or more generations. Finally, Hirouki Masumo will discuss how what Toyota is doing to support the company’s larger mission in marketing and ensuring their vehicles do not start the slide into becoming historical objects. What are the common themes and differences between the approach taken by each museum, and what lessons can be shared by all?

Speakers

Mr. Masumo Hiroyuki

Deputy Director, Toyota Automobile Museum,Toyota Motor Corporation

Hirouki Masumo spent 25 years working in Toyota's suspension design division. After working in the previous Lexus LS, first GS, and IS, he took charge of TNGA (Toyota New Global Architecture) - L Platform suspension development from 2012, completed the new multi-link suspension, and... Read More →

Robert Signom III

Executive Director, America's Packard Museum

Robert Signom III has served The Citizens’ Motorcar Company, America’s Packard Museum, since 2019 as Curator and 2023 as Executive Director. He is a life member of Packard Automobile Classics, as well as a member of AACA, the CCCA, SAH, AAM, Alfa Romeo Owners' Club, The Dayton... Read More →

Pat Slebonick

Executive Director, Studebaker National Museum

Pat Slebonick has served as the Executive Director of the Studebaker National Museum since 2016. During his tenure, SNM has set new attendance records, dramatically expanded the programming schedule, and vastly increased engagement across all digital platforms. In 2018, Pat cofounded... Read More →

Thursday November 10, 2022 10:15am - 11:15am EST
Main Meeting Area

Paper

11:30am EST

Finding the Untold Stories of Automotive History

This panel discussion will discuss previously uncharted automotive cultures to identify the pioneers who established the industry around the world. How will this change how museums change the way they present history that may require revision to accurately represent a time or culture? Neal Bascomb (speaking from off-site) will present the pre–WWII Grand prix culture to share the story of and American heiress, a driver of Jewish ancestry, and the challenge to compete against the Nazi-sponsored Mercedes Grand Prix juggernaut. Ed Welburn will describe his efforts to bring the story of a Colored Speedway Association driver to the big screen. Brian Baker from the Automotive Hall of Fame will share recent efforts to seek out the untold stories of automotive history and elevate these individuals for induction into the Hall of Fame. This discussion will cover how museums are having to pivot to seize the opportunity to share many stories that have not been shared because of the change in culture that the early 21st century has presented. Discovering racecars, and stories previously reported only in publications targeting limited communities is part of this discovery process. Finally, we will discuss the little-known pioneers of the automobile in cultures such as the Soviet Union, South Africa, and South America. This promises to be an eye-opening conversation that will challenge us as museums to reconsider the scope of what we preserve and present to our audiences.

Speakers

Brian Baker

Director of Collections and Education, National Corvette Museum

About Brian C. BakerDirector of Collections and EducationAs the Director, Brian oversees the vast collection of historic Corvettes, artifacts, and histories surrounding the 70 years of this American icon. Additionally, he leads the development of the Education Gallery and related... Read More →

Neal Bascomb

Author

Neal Bascomb is a national award-winning and New York Times bestselling author of a number of books, all non-fiction narratives, all focused on inspiring stories of adventure or achievement. His work has been translated into over 15 languages, featured in several documentaries, and... Read More →

Cindy Sisson

CEO, GSEvents

Cindy Sisson is a renowned business, sales, and marketing executive who has enjoyed a distinguished career encompassing Fortune 500 companies, professional sports, nonprofits, global events, and successful public-private partnerships.She is the CEO of GSevents, an agency whose mission... Read More →

Thursday November 10, 2022 11:30am - 12:30pm EST
Main Meeting Area

Paper

12:30pm EST

Lunch

Sponsors

Reliable Carriers

Thursday November 10, 2022 12:30pm - 1:30pm EST
Main Meeting Area

Break

1:30pm EST

The Racing Car as Art and Artifact: Interpretive Strategies, Visitor Experience, and the Ongoing Struggle for Relevance

Around the world, several museums have treated the racing car as both artifact and work of art. In 1909, F. T. Marinetti declared the racing car as “more beautiful than the Victory of Samothrace” in his Futurist Manifesto. In the 1990s, Marinetti’s claim seemed to be vindicated when the Museum of Modern Art in New York City used Marinetti’s slogan as the centerpiece for an exhibition on Ferrari Formula One cars. Dr. Paul Baxa, (Ave Maria University) will explore the question: to what extent has the automobile, and the racing car in particular, become a work of art? To many, a race car is “cool” and “fast,” and nothing more. However, the race car has limitless potential of which to teach elements of physics, chemistry, and technology to younger generations. As museums face an ongoing struggle for “relevance,” what are some modern strategies automotive museums can employ to provide focused, curriculum-driven historical interpretation in order to increase visitorship? The NASCAR Hall of Fame’s former curator, Dr. Daniel Simone, will discuss these issues. Indeed, museums have a duty to serve their communities as educational institutions. Bryan Gable, Special Collections Coordinator at Revs Institute, also stresses that historic race cars carry stories about their design and purpose. Yet, that is lost if curatorial teams fail to create interpretive strategies in order to engage visitors who are not automotive experts. As museums seek new audiences, how can the race car be repurposed to capture the attention of non-enthusiasts?

Speakers

Bryan Gable

Special Collections Coordinator, Revs Institute

Bryan Gable is the Special Collections Coordinator at Revs Institute®. He assists with accessions and special exhibitions, processes various archival and image collections, and helps researchers with a variety of projects. He received his MA in Public History from the University... Read More →

Paul Baxa

Professor of History, Ave Maria University

Paul Baxa is Associate Professor and Chair of the History Department at Ave Maria University. Dr. Baxa received his doctorate at the University of Toronto specializing in the cultural history of Italian Fascism. His scholarly interests included the history of motorsport and he is... Read More →

Daniel Simone

Project Assistant, New-York Historical Society Museum & Library

Daniel J. Simone earned his Ph.D. in History from the University of Florida. He then taught at Monmouth University before serving as Curator at the NASCAR Hall of Fame from 2016-2021. He is currently revising his dissertation, “Racing, Region, and the Environment: A History of American... Read More →

Thursday November 10, 2022 1:30pm - 2:30pm EST
Main Meeting Area

Paper

8:50am EST

Daily Comments/Announcements

Friday November 11, 2022 8:50am - 9:00am EST
Main Meeting Area

9:00am EST

Museums from the Media Perspective

Many museums grapple with the need to reach new or existing audiences, or to improve engagement within the museum. However, it’s not often that the museum asks what is actually wanted by the media. In this session, three award-winning journalists will share their ideas on how museums can ask the right questions, define the audience, and understand the needs of the media outlets, to create an overall strategy. By understanding what the media actually wants, museums can develop a strategy that is interconnected and continuously attracts new visitors, retains the old ones, and engages them with what you do. By understanding media needs, museums can better tailor messages and exhibits that broaden the museum’s appeal to new or underserved audiences. This session will focus on the messages needed by both traditional media (such as newspapers, radio, or local TV) and newer media (such as Facebook, Instagram, or others).

Speakers

John H. Davis

Host and Executive Producer, MotorWeek

John Davis has always loved everything that moved. While he turned that into a degree in mechanical-aerospace engineering, he kept returning to his first love, cars. Armed with that and a college broadcasting background, he got a chance to put them all together in MotorWeek, television’s... Read More →

Ken Gross

independent, independent

Former Director of the Petersen Automotive Museum, Ken is a 31-year Pebble Beach Judge and a Selection Committee member. A member of ICJAG, and Chief Judge for Greenwich Concours, Ken judges at Amelia Island, Boca Raton, Hilton Head, Las Vegas, and St. Johns. His exhibitions have... Read More →

David Lillywhite

Editorial Director, Hothouse Media

Having grown up around MGs, Healeys and dismantled Austin 7s, and despite a degree in electronics, David Lillywhite found his dream job when he was accepted onto Practical Classics magazine in 1992. Since then he’s written for, and edited, many leading automotive titles, and in... Read More →

Friday November 11, 2022 9:00am - 10:00am EST
Main Meeting Area

Paper

10:15am EST

There's an App for That! Creating a Museum Mobile App

Many museums have or will create a mobile app to increase their digital footprint and enable different types of online/digital user engagement and access to their site, collections, and content. This session will cover what an app can do for a museum and its existing and potential audience, various tools and resources needed for a successful app, how to measure this success and return on investment, and the options institutions have for creating an app from development tools to out-of-the box platforms. Particular importance will be placed on the staff resources required, vendor selection, and the role of an app versus other methods of outreach, such as websites and social media.

Speakers

Lindsay Mancuso

Territory Manager, STQRY

Lindsay Mancuso is Territory Manager at STQRY. Before working with STQRY, she curated and installed exhibitions, coordinated research and content, oversaw interns, and managed collections management systems at a variety of museums. With a Master’s degree in Museum Studies and Bachelor’s... Read More →

Friday November 11, 2022 10:15am - 11:15am EST
Main Meeting Area

Paper

9:00am EST

Daily Comments/Announcements

Saturday November 12, 2022 9:00am - 9:10am EST
Main Meeting Area

9:15am EST

Accreditation Standards for Auto Museums

Standards are markers of professionalism, foster accountability, and enable good decision-making. While AAM promulgates a set of core standards that are applicable to all types of museums, there are standards, codes of ethics, and professional practices issued by museum associations representing children’s museums, railway museums, art museums, state and local history museums, zoos and aquariums, and academic museums, just to name a few. Plus, there’s the International Council of Museums’ own version as well as general museum standards issued by individual countries. This session will explain how WFFMM and NAAM, if they wanted to set auto museum-specific standards, might start the process and use AAM’s as a guideline and starting point. Drawing on her two-and-a-half decades working with AAM’s accreditation program and similar programs in other countries, AAM’s Senior Director for Standards & Excellence will share insights about the challenges and opportunities for both groups to consider if they wanted to pursue such an endeavor. Some considerations include applicability to a global set of stakeholders, qualitative vs. quantitative, resources to develop and maintain, enforceability, and relationship to membership. After hearing about AAM’s standards philosophy and model, attendees will learn of other discipline-specific standards and HeritageRail Alliance’s recent experience revising its Recommended Practices for Railway Museums. The target audiences for this session are decision-makers, leaders, and influencers from NAAM and WFFMM; and others who might want to be involved in a process of creating standards for auto museums.

Speakers

Julie Hart

Senior Director, Museum Standards & Excellence, American Alliance of Museums

Saturday November 12, 2022 9:15am - 10:15am EST
Main Meeting Area

Paper

10:30am EST

Obsolete Materials in Vehicle Restoration

To preserve, conserve or accurately restore the cars of the early 20th century, we need to understand the materials used in their construction, especially as many of these materials are different than the materials used in automobile construction today. The focus of this presentation is obsolete materials, or materials commonly believed to be obsolete. In particular we will focus on the differences between modern materials and historical materials. We will start from the exterior of the car and move to the interior and mechanical, discussing examples of sheet metal, exterior paints, wood finishes, upholstery, castings and forgings. We will organize our discussion around the following questions: What materials are obsolete? Why were they discontinued? What replaced them? What were the advantages and disadvantages of these materials? What care and maintenance are needed to preserve these original materials? Why is it important to be able to offer them again today? What is needed to use them today? What materials are thought to be obsolete—but aren’t—and why? We will also have samples of obsolete materials for attendees to see and touch.

Speakers

David Cooper

Owner, Cooper Technica, Inc.

David Cooper is a restorer and historian specializing in pre-war European automobiles. Founded in 1989, Cooper Technica’s two workshops in Wisconsin and France are known for their commitment to authenticity, meticulous research in history, provenance and context, preservation of... Read More →

Dr. Gundula Tutt

Diplomrestauratorin, Omnia

Dr. Gundula Tutt, is conservator-restorer for historic vehicles, researcher and speaker. In 2002 she started her practical work and research on new methods to preserve historic vehicles in active use. Since then, she is counseling private collections and transport museums. She took... Read More →

Saturday November 12, 2022 10:30am - 11:30am EST
Main Meeting Area

Paper

11:30am EST

Lunch

MediaPreserve

We provide careful and efficient transfers of audiovisual materials of all types. We ensure that all assets are handled according to professional standards and best practices throughout the preservation process.

Saturday November 12, 2022 11:30am - 12:30pm EST
Main Meeting Area

Break

12:30pm EST

Disaster Planning: Raising the Bar

This session will cover the extensive preparations recently performed by the team at Revs Institute prior to the most recent event, Hurricane Ian. New changes in flood zoning challenged the team to rise to new heights, (literally!), and emphasized the importance of having a comprehensive disaster plan. Remedial and preparatory efforts to improve the building’s storm resistance internally and externally will also be covered in this session. Designed as an abbreviated presentation, the intent is to stimulate discussion by prompting attendees to share some of their own stories and preparedness efforts.

Speakers

Scott George

Curator of Collections, Revs Institute

Saturday November 12, 2022 12:30pm - 1:30pm EST
Main Meeting Area

Paper

1:45pm EST

How OCLC Helps Libraries Share the World’s Knowledge to Fuel Learning, Research, and Innovation

OCLC is a non-profit cooperative that provides services, research and expertise to information industry professionals at libraries, museums and archives around the world. For more than 50 years, our members have worked together to create a culture and platform of mutual support. This enables us to do large-scale, future-focused research in order to leverage the latest technology on behalf of libraries and other knowledge institutions. In this presentation you’ll learn more about OCLC’s unique, non-profit, member-driven mission as well as specifics about some of the services offered to our members. These include WorldShare Management Services, a complete set of library management applications and platform services built on a flexible, cloud-based platform. WorldCat Discovery is a unified search experience that helps people navigate research journeys to find and get resources from your library and libraries worldwide. No single library can hold every item its users may need so the Resource Sharing Services lends and borrows resources locally, in groups, and around the world. CONTENTdm builds digital collections with integrated tools that let you manage your archives, create a branded look for your library's digital collections, and showcase your unique resources in new ways to give researchers better viewing options. Together, we provide shared technology services, research and programs that help organizations meet the needs of their users, while making a significant impact in the communities they serve.

Speakers

Lisa Adams

Regional Director, Library Services, OCLC

Saturday November 12, 2022 1:45pm - 2:45pm EST
Main Meeting Area

Paper

3:00pm EST

Welcome to the World Forum in Japan 2024

Toyota Automobile Museum (TAM) is the host for the World Forum 2024 in Nagoya, Japan and intends to provide a noteworthy program through an All-Japan initiative in collaboration with other automobile companies. In this session, Masahiro Nogi, representing TAM, will provide an overview of the conference, explain the high level of collaboration between Japanese automobile companies and related museums, and describe the venue. The conference will concern activities at Japanese automotive museums as well as those from around the world. Attendees will not only tour TAM, the Forum main venue, but also visit the brand-new Fuji Motorsport Museum, dedicated to motorsports worldwide, and learn about its extensive planning and development. World Forum 2024 is a once-in-lifetime opportunity for museum staff from around the globe to share and learn from one another in a new and exciting setting. We look forward to welcoming everyone, so please come to Japan!

Speakers

Mr. Masahiro Nogi

Project General Manager, Corporate Citizenship Div, Toyota Motor Corporation

Masahiro Nogi is Project General Manager, Toyota Automobile Museum, responsible for Fuji Motorsports Museum project. He spent over 30 years working in Toyota, responsible for various areas including Human Resources, Production Control, Government Affairs and Olympic & Paralympic Games... Read More →

Saturday November 12, 2022 3:00pm - 3:30pm EST
Main Meeting Area

Paper

6:00pm EST

Reception and Farewell Dinner

Cocktail Hour and Rally (6 pm), Farewell Dinner (6:45-8:30 pm)

The Farewell Dinner will begin after the day’s sessions conclude, so attendees will already be on-site. The Farewell Dinner is included in the registration cost for attendees (early, regular, late, and student only). Partners who purchase an event ticket are responsible for their own transportation to Revs Institute. Shuttle transportation to the Hyatt House will be provided for attendees after this event concludes.

Sponsors

Sparks

We are a brand experience agency that solves real museum challenges using a thoughtful mix of strategy, creativity, and culture. We've been doing this a long time - 100 years to be exact. We have the staying power, the most strategic and creative minds in the industry, and all of... Read More →

Saturday November 12, 2022 6:00pm - 8:30pm EST
Main Meeting Area

Event